| Trust Digital Newsletter - June 2010 |
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A Spring of Mobile Melodrama E-Commerce Times, June 10, 2010 By Andrew Borg Enterprise mobility is nothing new, but the field has recently begun to evolve from enterprise periphery to a core IT component. Recent months have been full of big moves and shake-ups within the sector: HP's agreement to purchase Palm, Apple's market cap growth – thanks in part to iPhone and iPad, and SAP's Sybase buy are just a few examples. This has been a busy couple of months for Enterprise Mobility. 2010 isn't half over, and there are already significant changes in the Enterprise Mobility landscape:
As reported in the May 2010 Aberdeen benchmark report, "Enterprise Mobility Management: Managing the Full Mobility Lifecycle," the top pressure impacting respondents was the increased use of mobile devices throughout the organization, in part due to senior executives "pushing" and employees "pulling" broader distribution of mobile capabilities to increase overall operational efficiency and improve workforce productivity. Read more. Morgan Stanley: "IPad on Pace to Become One of the Most Popular Mobile Devices in History" DigitalDaily, June 8, 2010 By John Paczkowski Apple's iPad may prove to be the fastest-ramping mobile Internet device ever, and if not that, then the second fastest, after the netbook. This according to Morgan Stanley (MS) analyst Katy Huberty, who in an adulatory research note this morning says the iPad is on track to become one of the most popular mobile devices in history. Driving this thesis: Strong early demand for the device, iPad Internet usage patterns and evidence of netbook cannibalization (and, perhaps, a wee bit of hyperbole). With two million iPads sold globally in under two months (see charts below; click to enlarge), Huberty's first point is self-evident. Her second and third are worth a closer look, though. Huberty's analysis suggests that Apple's (AAPL) iPad has already surpassed the Web browsing market share of Google's (GOOG) Android and Research in Motion's (RIMM) BlackBerry. "Why is this important?" Huberty asks. Read more. Microsoft Windows Phone 7 Should Rule Business Smartphones PC World, May 29, 2010 By Tony Bradley Microsoft shook things up this week with some high-profile departures, and a reorganization of the Entertainment and Devices division that has CEO Steve Ballmer directly controlling the future of Microsoft's consumer technologies. When it comes to smartphones, Windows Phone 7 should arguably be the de facto platform for business professionals, but Microsoft may be delivering too little, too late. Microsoft is ubiquitous with business computing. The vast majority of organizations rely on Windows as a server operating system, and Active Directory as a directory framework. Many businesses use Microsoft Exchange as their messaging platform, Windows as the desktop operating system, and Microsoft Office for office productivity applications. Microsoft isn't just involved in these areas–for most of these technologies Microsoft virtually owns the market. It holds a preeminent role in all areas of business technology... except smartphones. Somehow, Microsoft conceded the business smartphone market to RIM, and the BlackBerry OS. Read more. McAfee To Buy Trust Digital InformationWeek, May 26, 2010 By Mathew J. Schwartz The deal arms McAfee with enterprise mobile management and security software including the capability to manage enterprise iPhones. McAfee, the world's second-largest antivirus vendor, announced that it has signed an agreement to acquire Trust Digital, a privately held technology vendor. Trust Digital sells enterprise mobile management software designed to secure, manage and assist with mobile devices running a variety of operating systems, including the Apple iPhone and iPad, Google Android, Palm Web OS, Windows Mobile, and Symbian. Terms of the deal, which is expected to close at the end of June, were not disclosed. By McAfee's reckoning, its existing mobile security software – including mobile antivirus, antispyware, host intrusion prevention, policy auditing and firewalls – currently runs on 180 million mobile devices. But as smartphone use increases in the enterprise, IT groups are having difficulty actually determining which devices are accessing the corporate network, never mind trying to secure them. Read more. Still want to learn more? To learn more visit www.trustdigital.com or call 1-888-760-9401. |
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