| Trust Digital Newsletter - August 2009 |
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Genentech Using Home-Built iPhone Apps For Daily Business Functions iPhoneCTO, 8/2/09 By Tony Peric A couple weeks ago, I sat down with Genentech to understand how they are leveraging iPhones to enable their salesforce by not only providing the devices, but by developing iPhone applications that you will never see in the App Store. Genentech is considered the founder of biotechnology industry and has been producing products that affect people with serious or life-threatening medical conditions. With the recent announcement of the merger with Roche of Switzerland, Genentech is using available technologies to simplify efficiency and daily business tasks. Read more. Is Apple Succeeding in Pushing the iPhone Into the Enterprise? GigaOm, 7/22/09 By Jordan Golson Apple, at the iPhone SDK launch last May, began a big push towards getting the iPhone into the enterprise — the traditional stronghold of the BlackBerry. It rolled out enterprise-targeted features like push email/contacts/calendar, a global address list, VPN support and remote wipe. Now, more than a year later, how are big companies taking to the iPhone? Apple COO Tim Cook gave some valuable statistics in the analyst Q&A during the company’s quarterly conference call yesterday: [W]e are seeing growing interest with the release of the 3GS and iPhone OS 3.0, due in part to the new hardware encryption and the improved security policies. Read more. More Than Half of HTC’s Smartphones Will Be Android Mobile Magazine, 7/22/09 By Michael Kwan I have a feeling that a few guys over in Redmond aren’t going to be happy to hear this. HTC has long since been a champion of Windows Mobile-powered smartphones, but the Taiwanese company has recently shifted its focus over to the side of Google’s Android platform. And they’re liking it. In fact, HTC is liking it so much so that they’re going to push more resources in that direction. Until Google Android hit the scene, HTC worked exclusively with Windows Mobile. Read more. Google Sees Limited Future for Mobile App Stores Internetnews.com, 7/20/09 By David Needle If you the think the future of application distribution for mobile devices is all about who can build the best App Store, Google begs to differ. Google's vice president of engineering, Vic Gundotra, recently touted the advantages of applications delivered through the browser as opposed to a separate online storefront. "We believe the Web has won and over the next several years as these mobile devices improve their browser capabilities, the browser, for economic reasons almost, will become the platform that matters, Gundotra said at the MobileBeat conference. Read more. iPhone 3GS – IT HIPAA Headache or Cure? iPhoneCTO, 7/20/09 By Dan Dearing I recently spoke to an IT director of a large hospital system that relies on Blackberry for meeting the mobile email needs of their staff. Increasingly, he sees their doctors carrying two devices – a Blackberry that IT provides and an iPhone that the doctor purchased. This is a classic case of the consumer/prosumer bringing their iPhone to work. I asked the IT director why doctors were digging into their own pockets to pay for the iPhone and he said that two things were driving it. Read more. Still want to learn more? To learn more visit www.trustdigital.com or call 1-888-760-9401. |
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